Robert Plant, Roger Daltrey & Steven Tyler among arists in autism campaign
Robert Plant, Roger Daltrey, and Steven Tyler are among those contributing to a new campaign against autism. The three frontmen will be featured in a new initiative called "Rock Autism" that begins April 1st, since April is Mark Autism Awareness Month. The campaign will start with a public service announcement on VH1 Classic starring Plant, Daltrey, Tyler, Aerosmith guitarist Joe Perry, Judas Priest frontman Rob Halford, Paul Stanley and Gene Simmons of Kiss, Motley Crue's Vince Neil and Tommy Lee, Ronnie James Dio, and Dee Snider of Twisted Sister.
"Rock Autism" will use public service announcements, news breaks on VH1 Classic, and an-air fundraising stunts including "Pay To Play," during which VH1 Classic will play requested videos in exchange for donations. Proceeds will go to the Cure Autism Now Foundation, which funds research into treatments and a cure for the neurobiological condition that affects one in every 150 children born today.
The Rock Radio online