The Who Makes History at Hard Rock Presents Hyde Park Calling: Financial News - Yahoo! Finance
LONDON, June 28 /PRNewswire/ -- On Sunday, July 2nd, at Hard Rock presents Hyde Park Calling, a piece of rock history will be made. For the very first time, one of the world's greatest rock bands -- The Who -- will allow their whole live set to be broadcast as a pay-per-view download benefiting various charities supported by Pete Townshend's Double O charity, including: the Teenage Cancer Trust, the Michael J. Fox Foundation (Parkinson's Research), the Andre Agassi Charitable Foundation (for underprivileged children) and the Robin Hood Foundation (which funds and supports innovative poverty-fighting organizations in New York City).
"No band has ever committed to webcasting live music from their entire show. No band has promised that all profits from webcasting will be passed to charity. No band has ever committed to provide their fans with a way to access their live events from any part of the world, and to be able to download or buy high quality CDs and DVDs of every show in the certain knowledge that the profits will go to charity," said Pete Townshend. "It is hoped that this world Who tour will generate an extraordinary seven- or even eight-figure sum for charitable organizations, and that Who fans everywhere can feel rightly proud that they are the principle benefactors in this circle of good will."
I bet in the furture more bands will do this as well. Good going for The Who and the fans!